Sobo Unlimited was built from experience—real experience running and growing businesses from the ground up. For Michael and Justice Sobolewski, consulting isn’t theoretical. It’s a continuation of the work they’ve spent years doing alongside the businesses they’ve helped build.

Together, they bring more than 25 years of combined experience in operations, management, and startup development, working across hospitality, events, and business consulting. Over the years they’ve helped launch and operate businesses across Philadelphia’s hospitality and service industries, gaining firsthand knowledge of what it takes to turn ideas into functioning operations.

Their experience has shaped the philosophy behind Sobo Unlimited. Throughout their careers they’ve helped businesses navigate licensing hurdles, regulatory challenges, operational setbacks, and economic uncertainty. They have worked alongside companies during difficult moments—including the disruption caused by COVID-19—and have helped stabilize businesses when owners felt stuck or overwhelmed.

Operating in Philadelphia has only strengthened that perspective. The city offers tremendous opportunity, but its regulatory environment can be difficult to navigate without experience. From permits and licensing to complex operational requirements, Michael and Justice understand the landscape because they’ve spent years working within it.